Executive Meeting with Ana Palencia from Unilever Spain

Welcome to a new episode of the OBS Encuentros Directivos!

Our dean, Dr. Casilda Güell, talks to a very special guest. She is Ana Palenca, director of communication and sustainability at Unilever Spain. In this interesting interview, Palencia reflects on the importance of active listening and the purpose of brands to build trust with consumers and attract talent.

What are the keys to building and maintaining the reputation of an umbrella brand like Unilever in such a competitive environment? What role do social networks play in creating a two-way dialogue with consumers?