Alumni Talks: Creativity and innovation in brand communication

In the OBS Business School Alumni Talks we talk about different current topics where our alumni are the protagonists, they give their opinions and contribute their experiences throughout their professional career.

In this talk we talked about how communicating a brand involves strategy, creativity and innovation to achieve the desired impact. During the conversation two alumni explain their experience in this regard and bring their advice to the Community.

Alumni:

-Karely Munárriz, Director of Brand and Marketing Communications at Telefónica. Master in Digital Business Management. President of the Alumni Club Mexico.

-Elodie Guillard, Marketing Director at DEXMA. Master in Corporate Communication Management. Alumni Spain.

Lecturer:

-Gemma Segura, Director of the Master in Neuromarketing at OBS Business School, consultant, trainer, executive coach and mindfulness trainer.