Executive Meeting with Alejandro de Frías from Danone

Innovation and sustainability: the corporate commitment to the future of our planet.

This is the focus of the latest episode of Season 4 of the Executive Meetings by OBS Business School, where our Dean, Dr. Casilda Güell, interviews Alejandro de Frías Medina, Sustainability Manager at Danone for Spain and Portugal.

What role should large companies play in the face of environmental challenges? How can sustainability be integrated into business strategy without losing competitiveness?
In a context shaped by the 2030 Agenda and the Sustainable Development Goals, Alejandro de Frías shares his experience leading projects that promote more responsible production models—from strategic consulting to his current role at one of the most committed companies in the food industry.